Here’s a question you’ve probably asked yourself: How do we keep supporters feeling connected and involved without sending yet another campaign appeal?
More than anything, effective Supporter Engagement requires a change in mindset. With this different point of view, no longer will your supporters be a large--and perhaps overwhelming--group receiving a form letter. Instead, with proper attention, they’re seen as the individuals they are--each with their own needs, each with their own offerings.
This new approach allows your organization to better understand what your supporters have done for your cause and, in turn, allows you to engage them on a deeper level. And along the way, you’ve turned benefactors into passionate, long-term advocates. I’d be glad to show you how.
“Beyond equipping supporters with knowledge, Ian orients engagement strategies from the point of view of the supporter. He doesn’t merely impart knowledge but places a high value on drawing out our supporters’ passion and skills to benefit the children we advocate for.”